…According to news shared by Forbes:

64% of customers are more likely to buy a product online after watching a video about it.

90% of customers report that product videos help them make purchasing decisions.

Embedding videos in landing pages can increase conversion rates by 80%.

87% of online marketers are currently using video content in their digital marketing strategies.

Video ads now account for more than 35% of all ad spending online.

Adding a video to marketing emails can boost click-through rates by 200-300%.

A third of all the time people spend online is dedicated to watching videos.

59% of company decision makers would rather watch a video than read an article or blog post.

Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.