…According to news shared by Forbes:
64% of customers are more likely to buy a product online after watching a video about it.
90% of customers report that product videos help them make purchasing decisions.
Embedding videos in landing pages can increase conversion rates by 80%.
87% of online marketers are currently using video content in their digital marketing strategies.
Video ads now account for more than 35% of all ad spending online.
Adding a video to marketing emails can boost click-through rates by 200-300%.
A third of all the time people spend online is dedicated to watching videos.
59% of company decision makers would rather watch a video than read an article or blog post.
Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.